Kantar Media wins Mediatel Media Research Award
We are very excited for the Ad-Vantage team here at Kantar Media for wining the award.
Speaking about Ad-Vantage, Laura Chaibi, Head of Digital Research, MBC, said:
Kantar Media has undertaken a much needed industry initiative to bring together sales data and the rich profiling data of TGI and plugged it into programmatic buying platforms to allow for niche audiences to be found based on the multitude of TGI criteria or core pre-defined audiences that are regularly sought after.
Learn more about Ad-Vantage and other programmatic client solutions.