Why the digital ad future is a lot brighter than we think

Our Chief Operating Officer Alex Kuhnel has had a thought piece published on key media industry news portal, Mediatel.

In this piece, Alex argues that the future for programmatic advertising can be very positive, so long as it can address the issues that, if left unanswered, could hinder its hitherto impressive growth. Alex summarises what the key issues are and how they can be resolved.

To view the full article, please click here.