Sport: illuminating the sport industry with powerful insights

We empower our clients with in-depth global data and analysis to understand their fan base, their media audiences and the value of their sponsorship and its impact. Our clients apply this information to drive their business from global strategy to local activation.

We do this by providing a unique combination of specialist in-house sport expertise alongside best-in-class consumer data and insights from across Kantar Media and WPP. 

Understanding the sports fan

We track and analyse fan behaviour, attitudes towards and experience of sports, sponsors and properties. 

Measuring TV and digital audiences for sport

We calculate the size and analyse global TV, online and social media audiences to understand fan viewing behaviour and their engagement.

Valuing sports properties

We measure and evaluate return on investment delivered by sponsorship agreements and associations with sporting properties.

Monitoring global TV rights

We manage and monitor the delivery of contractual rights agreements including branding and content scheduling.

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