Better programmatic targeting of traveller types

There are huge variations in behaviour and characteristics between different types of British travellers, each of which needs to be understood in some depth in order to be targeted as effectively as possible.

By leveraging the vast breadth and depth of our TGI data into consumer behaviour and characteristics, we have built a variety of key consumer groups, targetable through major DMPs and DSPs.

Our richly detailed infographic brings to life important insights into a variety of key types of traveller – from budget travellers, to business travellers, to high spenders etc – and how they can most effectively be targeted with the right mix of pre-defined groups.

Discover how their attitudes differ, where they go on holiday and what prompts their choice of airline, amongst other insights. Just fill in the short form above right to download the infographic.



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