Engaging Olympics fans through what they love - sport

Targeting Olympics fans based on the sports the love to play will better engage them.

The most popular sport played by Olympics fans fluctuates significantly by market. In Latin America, football is especially popular, reflecting its importance in these countries generally. Other countries reveal a mix, with swimming particularly popular in Britain, but running the number one sport activity in the USA and China.

Engaging Olympic fans through what they love - sport

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