European football social media report - November
For some teams, it is ‘Nightmare November’ where the early promise of the season starts to give way to grim reality. For others, it is the time of the season when everything begins to click, the new signings gel and momentum starts to build. In some leagues, the familiar names sit stop the leagues, with Juventus maintaining their dominance in Italy while Chelsea are showing that last season was merely a blip with their imperious form. However, there are still plenty of surprises with PSG, Manchester United and Inter Milan finding that an expensively assembled squad doesn’t immediately translate to dominance.
However, in terms of Twitter mentions the expensively assembled Premier League still dominates the discussion but it has been another impressive month for Serie A which has leapfrogged La Liga into second place. The resurgence of AC Milan can be seen as a driver here with Vincenzo Montella’s young and exciting squad generating headlines.
In terms of the hashtags, the struggles of Manchester United continue to drive the conversation among the army of followers the club have (659m according to Kantar Media research) while the presence of Arsenal, Liverpool and Chelsea at the top of table give them a strong position in the chart. In Germany, the retirement from football of Miroslav Klose, Germany’s all-time leading goalscorer and the top goalscorer in World Cup finals history, has understandably dominated the conversation. Amazingly, Die Mannschaft never lost a game in which Klose scored! In France, PSG’s struggles are the dominant topic this season with the Paris super club sitting in 3rd place beyond Mario Balotelli inspired OGC Nice but November saw some consistency returning to the PSG, with an undefeated month culminating in a victory over 4th placed Olympique Lyonnais.
Looking at the word clouds  for November, Madrid still dominate in Spain over every other team and the league itself. This is probably due to their scintillating form during November which included a 3-0 thrashing of local rivals, Atletico Madrid and a 6 goal thriller draw against Legia Warsaw in the Champion’s League. RB Leipzig saw a big increase in occurrence in November compared to October, they ended November unbeaten in the league and still 3 points clear of Bayern Munich. The Premier League still presents a balance in clubs being mentioned, with a number of teams appearing in the word cloud. A nice gesture is seen in the Serie A word cloud, with Brazilian club Chapecoense being mentioned just as much, if not more, than the other Italian teams.
 Word clouds are a visual representation of text data, typically used to visualize free form text