Free Global Mobile and E-commerce Report

With mobile internet projected to become the third largest advertising medium globally this year and annual global e-commerce sales surpassing the £1 trillion mark, understanding how consumers are engaging with e-commerce and mobile internet is more important than ever.

To make sense of the key trends in these markets, we have created a new TGI Consumer Spotlight Report. As well as examining global fluctuations, we also take a closer look at how adults in Britain specifically are engaging with their mobiles and with e-commerce. Highlights include global variations in:

  • Consumer attitudes towards mobile advertising and smartphone engagement
  • Popularity of shopping online and the most sought-after purchases
  • What types of apps are most downloaded
  • Devices used to go online
  • Trust in buying and personal information security online

Downloadable UK & Global reports available on the side menu.

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Global Full Report

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