In the media: Chinese brands across Europe - Part One
Last year, research agency Millward Brown published a special issue of their BrandZ™ ranking with a Top 50 of the most valuable Chinese brands, explaining China’s will to overcome its status as a producer of cheap products.
These brands are already growing outside of their country. Although their value has yet to start competing with the biggest American or European brands, the majority of the Chinese brands are trying to reach the global market quicker than ever. This progressive expansion represents a real challenge for these companies that have to show the most diverse consumers their relevance and differentiation.
Will the 21st century see big Chinese brands emerge with the same reputation as their European and American competitors?
Some figures about the reality of this phenomenon in Europe: which are the most visible Chinese brands in the press, on the internet and on social networks?
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