In the media-Chinese brands across Europe - Part 2

Infographic showing Chinese brands across Europe

These Chinese brands have turned from local, national ones to world organisations.

Commercially, these dynamics have just started. In the view of competitors such as Electrolux, Samsung, Whirlpool and Bosch-Siemens, Haier, for instance, calls for between 3% and 4% of the market share in France with a two-digit growth. For those who are constantly wondering about the ROI of social media, Haier represents a shining example of social media strategies contributing to the development of a brand in a different, local ecosystem.

CLICK HERE TO READ THE FIRST PART OF THE STUDY



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