MINDSET SHIFTS FOR MEDIA MONITORING
Both the media landscape and media monitoring have changed significantly in recent years. There is now more information available than ever for companies to monitor, so today’s media monitoring is much, much more than just clip counts… Media monitoring data can also be applied in different ways: for example, to identify the potential scope of a reputation issue very quickly and possibly contain it; to understand the value of their efforts in PR, digital marketing, or content marketing more easily; identify cultural nuances across markets or benchmark against competitors… This involves some fairly fundamental mindset changes that organisations and brands will need to honour if they expect to thrive during these changing times.
So take a breath and let’s shift the way we view media monitoring…
To know more about the evolution of media monitoring, please download the white paper:Media Monitoring: The 5 new missions of Communications pros