Facebook and Instagram ban developers from using data for surveillance

Our round up of this week's social media news and insights:

Hot Topic...

Facebook and Instagram ban developers from using data for surveillance

Facebook and Instagram have announced a new privacy policy banning developers from using their data for surveillance. Facebook’s updated rules now state that developers must not “use data obtained from us to provide tools that are used for surveillance.” Civil liberties groups have increasingly raised concerns following revelations last year that police departments had gained access to social networks to track protesters. Among those who took advantage of developer APIs were security services who allegedly accessed data from Facebook, Twitter and Instagram, via the surveillance tool Geofeedia, to monitor protests in the US city of Baltimore. Campaigners say the next step is for Facebook to proactively enforce the new policy, something Facebook says it is already doing. Developers are required to disclose what they plan to do with Facebook data, and the company reviews apps to make sure they comply. Facebook also conducts broad audits in some cases to ensure developers don’t misuse data. “It’s very important right now that tech companies like Facebook take a stand to be human rights champions, because otherwise they’ll be used to violate human rights,” said Malkia Cyril, executive director of the Center for Media Justice. Stories of police targeting protests using social media have become increasingly common. Last week, law enforcement in Washington state obtained a warrant to search a Facebook community page associated with the high-profile protest against the Dakota Access pipeline. Cyril said the policy change could push other firms to better protect users’ privacy. “We hope Facebook will encourage other tech companies to refuse to share data for the purposes of wide-scale government surveillance.”

PR and Marketing in Social Media

Scottish Rugby launches women’s campaign

Scottish Rugby has launched ‘#BeTheBestYou,’ a new campaign promoting the positive benefits of playing rugby to women and girls. Scottish Rugby is aiming to change perceptions about the women’s game, and capitalise on its growing popularity in Scotland as a participation sport, at all levels. #BeTheBestYou advertisements will be seen on social media in a mix of promoted posts across Facebook and Instagram, on Scottish Rugby’s online channels, and on digital advertising sites across Scotland, including the St. Enoch Centre in Glasgow city centre. A number of Scottish clubs with existing women’s teams will act as hubs for the campaign, and a microsite will enable new players to find a club near them and how to get involved. It is all part of a wider strategic objective to grow rugby in Scotland, branded Everyone’s Game. Sheila Begbie, head of women’s and girl’s rugby at Scottish Rugby, said: “We are very excited about the possibilities #BeTheBestYou can have for female rugby this year. Scotland Women international Emma Wassell said: “The values of rugby make the game what it is and for me it creates a very respectful and positive environment for young players to develop in. I hope this campaign gets people talking about women’s rugby and our sport continues to grow."

Social Media Brands...

ITV posts Cheltenham highlights in 4K 360° video on Facebook

ITV is to boost its Cheltenham Festival coverage by posting a daily highlights package in Ultra HD and 360° video at 7pm each day on ITV’s Facebook and YouTube pages. Specialist 4K cameras and 360° rigs will be placed at the start and finishing lines, jump fences and the parade ring, and the resulting footage can be viewed on VR headsets compatible with Facebook and YouTube apps. Additionally, three camera crews will go behind the scenes at the Festival to locations rarely seen on TV. It is the first time a UK Racing broadcaster has used 360-degree video technology as part of its offering. ITV’s deal to broadcast British horse racing began on New Year’s Day and it is aiming to make the sport as accessible as possible. Cheltenham is the first time many viewers will watch ITV Racing, which needs to attract more mainstream viewers to maximise its investment in the sport. The social media distribution is seen as a way of breaking out from linear television broadcasts and engaging fans - and younger fans - more often. VR City is producing the specialist coverage for ITV. Co-founder Ash Cowan said: “Being able to offer people at home the chance to feel like they are at Cheltenham, fully immersed in all the excitement from just a few hours earlier, really is what VR is all about. Delivering daily highlights in VR is truly ground-breaking and opens the door to fans to get closer than ever before to the day’s events.”

Facebook signs MLS soccer, Twitter scores Lacrosse

Facebook has signed a deal with Major League Soccer and Univision Deportes to stream at least 22 matches of the upcoming MLS season, in English, via the Univision Deportes Facebook Page. The streams will feature Facebook-specific content and commentary, including interactive graphics, fan Q&A and polling features. This follows recent distribution deals for both Mexico’s and Spain’s top soccer divisions, Liga MX and La Liga, and may soon be joined by a deal to stream MLB games, which all spells trouble for digital and legacy media seeking to broadcast live sports. Twitter, which was early in its claim to live sports as a key point of differentiation to rival social sites, has meanwhile announced a deal with the National Lacrosse League. While not the most popular, lacrosse represents an opportunity for Twitter to build out a network of sports programming that TV channels don’t want and don’t air because of their smaller numbers. The NLL is hoping that the partnership with Twitter will attract more and younger fans to the sport, including millennials and Gen Z, which Twitter counts among some of its heaviest users. Brands are increasingly using live streaming to reach audiences following substantial investments by social platforms such as Facebook, YouTube, Snapchat, and Twitter to build and enhance their live-streaming platforms. And advertising dollars are likely to follow.



Search article


Find out more about our social media services


Media monitoring across news and social content
Read more
PR measurement and evaluation to understand coverage and shape strategy
Read more
Social media intelligence
Read more

Want to find out more?
020 3811 1393

X

*Fields marked with an asterisk are required