Can you do PR by numbers?
In Partnership with PRmoment, Kantar Media hosted an event to discuss the evolution of data in media and its significance for PRs. During this time, Weber Shandwick, EE and Avanade joined us at our London Bridge offices to discuss their experience of handling data and its relationship to PR. Guests had the opportunity to make a debate with our audience and speakers about the importance of media research on our panel. The key question was, is PR now a science or an art?
Check out what our speakers had to say below...