How did the general election debates - and party leaders - stack up in the TV and Twitter ratings
There was great hype in the lead up to the general election debates, with much discussion taking place between broadcasters and political parties in order to reach an approved deal. The final format involved three debates:
- David Cameron and Ed Milliband took part in a live question and answer programme on Channel 4 and Sky News, broadcast on 26 March.
- The second debate was a live debate involving seven party leaders, representing the Conservative, Labour, UKIP, SNP, Green and Plaid Cymru parties, and was broadcast on ITV and Sky News on 2 April.
- The third was the opposition debate between five opposition party leaders, representing Labour, the SNP, the Greens, Plaid Cymru and UKIP parties and was broadcast on the BBC and Sky News.
We’ve analysed BARB data and Kantar Twitter TV Ratings data across all three broadcasts to establish the key themes that drove discussion online throughout the debates. Our infographic below shows which debate had the highest number of viewers, as well as the highest engagement levels, looking at which moments, which leaders and discussion about which policies drove that engagement.
Click here to learn more about the Kantar Twitter TV Ratings, and here to learn more about our audience research offer.