Ireland's passionate rugby fans revealed

35% of adults across all of Ireland (1.8 million adults) are interested in rugby union - a far greater proportion than in England. These fans also represent a particularly lucrative and engaged target if reached in the right way.



Search article


RELATED CONTENT


English Passion - Rugby World Cup 2015
Read more
Scottish Passion - Rugby World Cup 2015
Read more
Welsh Passion - Rugby World Cup 2015
Read more