Rio Ferdinand's heartbreak pulls at the heartstrings of Tweeters

Rio Ferdinand’s moving documentary about the loss of his wife to cancer left BBC1 viewers in tears last week. The poignant take on grief pulled on heart strings making it not only the top Tweeted programme of the day, but also of the entire week, with 54,345 Tweets sent on the day of broadcast alone.


Rio Ferdinand’s moving documentary about the loss of his wife to cancer left BBC1 viewers in tears last week. The heart touching documentary followed the former England footballer as he met other families coping with bereavement whilst looking at what help is available for parents and children who have experienced loss.

The poignant take on grief pulled on heart strings making it not only the top Tweeted programme of the day, but of the entire week. The programme generated 54,375 Tweets for the entire day, 35% higher than an average documentary on the channel, and created 20.7M Total Impressions.

Viewers took to Twitter to praise the 38-year-old father for his openness with 48% of the Tweets being positive. Ferdinand did not hold back on camera as he confessed he hadn’t yet grieved fully and revealed his concerns for his three children. His honest portrayal of pain attracted Admiration as the most popular emotion in Tweets followed by Resonance.

The emotional journey was particularly prevalent with male Tweeters with 55% of all Tweets coming from men.  Gary Lineker also took to Twitter to call the documentary ‘thought provoking’ and ‘hugely emotive’, his being the second most Retweeted Tweet (745 Retweets) after Ferdinand’s own Tweet thanking all the support (6.1K).


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