The simplified guide to social media monitoring and analysis
Over the past few years, social media has experienced continued growth and as a result has become one of, if not the main channel for brands to be heard. With so many platforms available for brands to choose from, from Facebook and Twitter to a multitude of new niche social platforms, the business potential within social media has become obvious for many companies… but also more complex! The fragmented landscape makes PR, marketing and communication professionals’ job more challenging than ever before. How can we adapt to this challenge? Whether your brand has an account on these social platforms or not, your audience, your clients, prospects or stakeholders may still talk about you on their social media profiles. Wherever the conversations take place, monitoring has become a vital starting point in order to keep a close eye on what people are saying about your company or your market.
This guide provides some details, tips and easy strategies that you can use to understand and manage your social media monitoring and analysis more effectively.