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Global

Global Advertising Expenditure 2016 vs. 2015

The global media landscape is constantly changing. Locally and globally, spending patterns shift among media mix, categories and advertisers. We examined the changes that occurred from 2015 to 2016 across the globe.

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Kantar Media Audio Watermarking Technology

Kantar Media’s audio watermarking technology has been selected for the next step in SMPTE standardization to bind IDs to media assets, marking a potential milestone for advancement of cross-platform measurement.

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Audio Watermark