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B2B Programmatic Media Planning and Buying Study

Kantar Media joint study with Connectiv finds that while business-to-business marketers are quickly adopting programmatic advertising, concerns remain around scale and inventory quality. 

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Global Advertising Expenditure 2014 vs. 2015

See how the media landscape has shifted across the globe from 2014 to 2015 in our Global Advertising Expenditure Trends report. We looked at what types of media have been growing on a country by country basis and who has been spending the most in different regions.

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Global Adex