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iPhone User

How can you effectively target early adopters?

Those who try to keep up with technology represent a key group of consumers to many marketers. There are a number of media biases among early adopters that can be leveraged to reach them particularly efficiently.

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CPG digital coupon circulation grows by 23.4% in 1H16, reaching 3.7 billion

The average face value of digital coupons issued for Consumer Packaged Goods brands increased by 21.2% in the first half of 2016, compared to the same period last year, far outpacing the increase of 0.6% registered by print coupons.

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