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Global Advertising Expenditure Q1 2015 vs. Q1 2016

See how the global media landscape shifted during Q1 2015 vs. Q1 2016 in our Global Advertising Expenditure Trends report. We examined overall advertising expenditure, media mix, top advertisers and top categories on a country by country basis.

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B2B Programmatic Media Planning and Buying Study

Kantar Media joint study with Connectiv finds that while business-to-business marketers are quickly adopting programmatic advertising, concerns remain around scale and inventory quality. 

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