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Basketball

March Madness Generated $1.24 Billion in National TV Ad Spend in 2016

The annual NCAA Division 1 Men’s Basketball Championship generated a record-setting $1.24 billion of national TV ad spending in 2016, making it one of the most valuable franchises in televised sports.

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Kantar Media Audio Watermarking Technology

Kantar Media’s audio watermarking technology has been selected for the next step in SMPTE standardization to bind IDs to media assets, marking a potential milestone for advancement of cross-platform measurement.

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Audio Watermark