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Kantar Media Announces Major Expansion of Cross-Platform Ad Intelligence Capabilities

Kantar Media, the global leader in media intelligence, today announced the introduction of the next generation of its cross-platform ad intelligence capabilities, which includes significantly enhanced digital monitoring that supports the growing need for advertising buyers and sellers to analyze opportunities across channels in a more integrated and holistic manner.

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Digital Future
iPhone User

How can you effectively target early adopters?

Those who try to keep up with technology represent a key group of consumers to many marketers. There are a number of media biases among early adopters that can be leveraged to reach them particularly efficiently.

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