Clinton Spending Roughly $500,000 a Day on TV Ads, Trump Zero
by John McCormick, Bloomberg
The data offers a first glimpse into Clinton's general-election advertising strategy, as well as her campaign’s view of the 2016 Electoral College map.
In the earliest phase of her air war against Donald Trump, Hillary Clinton has placed her biggest bets on Orlando, Denver, and Raleigh.
Those three markets in battleground states are where the Democratic presidential candidate has most heavily run her first wave of general-election broadcast television ads, a Bloomberg Politics analysis of Kantar Media/CMAG data shows.
The review also shows how the top super-PAC backing her, Priorities USA, is allowing her to conserve resources by covering certain markets almost entirely for her.
In Nevada, for example, Clinton has run just three spots during the past two weeks in Las Vegas, as compared to the 502 spots the campaign has aired in the cheaper market of Reno. The heavy lifting in Las Vegas has been left to Priorities USA, which has run 380 spots.
The data offers a first glimpse into Clinton's general-election advertising strategy, as well as her campaign's view of the 2016 Electoral College map. It stands in stark contrast to the advertising-free approach of her Republican rival.
View the full article from Bloomberg Politics