Doritos Wins the Super Bowl on Google

by Heather Fletcher, Target Marketing

So many consumers wanted to star in a Super Bowl commercial slated to run on Sunday that their visits to crashthesuperbowl.doritos.com accounted for 36.5 percent of all of Google’s paid search clicks on the 168 Super Bowl-related keywords AdGooroo studied in January, the company said on Wednesday.

Doritos crunched the competition, AdGooroo puns, because consumers also got to vote on the ads — an opportunity shown as closed on Wednesday. Still, site visitors can share their favorite homemade ads via Twitter, Google+ and Instagram, which are considered in Google rankings. Whether they pick the doggie dilemma, the ultrasound gone wrong or the bad dating story is up to them, but the hashtag remains #crashthesuperbowl.

As for the rest of the Super Bowl ad winners AdGooroo tallied on Wednesday, ticket sellers topped the runners up, with Ticketmaster at 5.9 percent, StubHub reaching 4.3 percent of click share and Ticket Liquidator at 3.8 percent.

Next, consumers searched for food and beverages for the game: Pepsi.com (2.1 percent), Walmart.com (2 percent) and KraftRecipes.com (1.9 percent).

Jim Leichenko’s post for AdGooroo reveals that consumers still have a penchant for general terms, using the keywords “super bowl” and “superbowl” to cost advertisers $444,000 more than any other keywords.

View the original article from Target Marketing


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