Kantar Media Audio Watermarking Technology Selected For Next Step in SMPTE Standardization

Kantar Media Audio Watermarking Technology Selected For Next Step in SMPTE Standardization To Bind IDs to Media Assets

Availability of open, standardized approach to binding IDs to ads and program content marks potential milestone for advancement of cross-platform measurement

NEW YORK — Feb. 16, 2017 — Kantar Media’s audio watermarking technology for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content has been selected to move to the next step in the standardization process of the 24TB Open Binding of IDs Drafting Group of the Society of Motion Picture and Television Engineers® (SMPTE®).

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