Kantar Media Forges Alliance With BIScience
by Steve McClellan, MediaPost
WPP-owned Kantar Media, has taken a stake in BIScience, a data analytics firm that specializes in platforms for cross-channel and multi-country digital media monitoring, planning and optimization. Terms were not disclosed.
BIScience’s global coverage spans over 60 countries, with analytics for display, mobile, video, and programmatic media covering more than 500,000 publishers worldwide. Clients include Conduit, Digilant, Funbox, Matomy and the Media Initiatives Group.
Founded in 2009, BIScience employs over 35 people and is based in Tel Aviv with an office in New York.
Kantar’s investment in BIScience gains it access to daily tracking of 22 million publisher pages and monthly tracking of 14.5 million campaigns in over 35,000 ad platforms.
The two firms also said that they would collaborate to develop enhanced cross-media and digital measurement products.
Andy Brown, Chairman and CEO of Kantar Media said, “Digital and programmatic are increasing in importance, and adding BIScience’s capabilities to our existing portfolio represents an exciting development for our clients, the marketplace, and the businesses we operate.”
Kfir Hod Moyal, CEO and Co-founder of BIScience added, “With our shared global reach, dedication to delivering strategic media intelligence insights and focus on innovating cross-platform and programmatic measurement, Kantar Media represents an ideal partner for us to collaborate with. There is a dire need in the marketplace for the continual evolution of digital measurement.”
View the original article from MediaPost