Senate Advertising Bigger Than Presidential in Year of Trump
by John McCormick, Bloomberg Politics
In another sign of the unusual nature of this election year, slightly more has been spent thus far on general-election broadcast television ads targeting U.S. Senate contests than on those for the White House race.
A Bloomberg Politics analysis of data from ad-tracking firm Kantar Media/CMAG shows $129.3 million has been spent through Aug. 29 on the general-election phase of 18 Senate races, compared to $128.4 million that's been plowed into TV ads for the presidential campaign.
In a normal election cycle, ad spending on the presidential race would typically exceed Senate totals. Through the first eight months of 2012, for example, $350 million had been spent on general-election ads for the presidential race, CMAG data shows, while just $70 million had been spent on 22 Senate races. In 2008, there had been $127 million in general-election presidential broadcast advertising by this point, compared to $20 million for 15 Senate races.
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