An established research partner to blue chip brand owners, rights owners and agencies, Kantar Media’s Sport division is a global leader in understanding fan behaviour by measuring the value of sports properties and the marketing effectiveness of sports sponsorship.
Nathalie has +25 years of international experience and has worked across all aspects of the sports industry. She started her career at Mars Confectionary and went on to work for M6 Group and Sportfive International before launching her own consulting business.
Nathalie said: “As the value and appeal of sports content is rapidly expanding its global reach, clients increasingly expect consistent international insight-led solutions. I look forward to working with the team in the continued development of our global offer and in bringing our clients joined-up solutions from across Kantar and WPP.”
Nathalie will be based in London and will report to Richard Poustie (CEO TGI, Custom & Sport at Kantar Media).
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About Kantar Media
Kantar Media provides critical information that helps our clients make better decisions about communications. We enable the world’s leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. Our services and data include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers’ reactions in earned media. As the global house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behaviour and digital insights, marketing and advertising effectiveness to social media monitoring. Our experts currently work with 22,000 companies tracking over 4 million brands in 50 countries.
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