Ad Specs and Submitting Data

Display Ad Specifications

Ad Unit Dimensions Max File Size Acceptable Formats
Leaderboard 728 x 90 40kb GIF, JPG, SWF, Third-party tag
Medium Rectangle 300 x 250 40kb GIF, JPG, SWF, Third-party tag
Portal Billboard 740 x 250 80kb GIF, JPG, SWF, Third-party tag
Rectangle 180 x 150 40kb GIF, JPG, SWF, Third-party tag
Wide Skyscraper 160 x 600 40kb GIF, JPG, SWF, Third-party tag

  • All third-party ad tags must be submitted for testing and approval at least 5 business days prior to start of campaign.
  • Recommended animation length is 15 seconds.
  • Any video/audio must be user initiated.
  • New creative may be submitted once a month.

Flash Requirements

  • We do accept Flash ads, but it is not a preferred format due to Chrome and Firefox no longer fully supporting the flash plugin. 
  • The Clickthrough URL should not be hard coded in the Flash file, an active Clickthrough URL should be provided in a .txt/.xls file when the Flash file is submitted. 
  • A back-up GIF or JPG must be submitted with the SWF. 
  • All Flash files must have the following clickTag variable embedded in order to properly track and report clicks with site served Flash ads. NOTE:clickTag is case sensitive.

clickTag (ActionScript 2)

  1. Transparent Button object layered on top of clickable area
  2. Button clickthrough URL: _level0.clickTag (underscore level ZERO period clickTag)
  3. Target window is set to "_blank"

Here's what the code will then look like in the FLA file:

on (release) { getURL (_level0.clickTag, "_blank"); } 

clickTag (ActionScript 3)

  1. In your Flash document create two new layers at the very top. Call the top one “Action Script” and the bottom one “Button”.
  2. With the Button-layer selected, draw a rectangle which covers the area you want to respond to the mouse click
  3. Highlight the rectangle and convert it to a Button symbol
  4. Make the button transparent
  5. Now return to the scene and name the button instance on stage “myButton”
  6. Select frame 1 in the ActionScript layer and open the ActionScript Editor
  7. In the ActionScript Editor paste the following code to create your clickTag:
myButton.addEventListener(MouseEvent.CLICK, onButtonClick); function onButtonClick(evt:MouseEvent):void{ if (root.loaderInfo.parameters.clickTag.substr(0,5)=="http:" || root.loaderInfo.parameters.clickTag.substr(0,6)=="https:" ){ navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag),"_blank"); } } 

Media Images & Logos

Media Images

  • 150 pixels wide x 200 pixels high or 200 pixels wide x 150 pixels high  (neither dimension can be larger, but either can be smaller) 
  •  File format: jpg, gif or png 
  •  Resolution 72 dpi RG

Media Logos

  • Media Property Logo: 120 pixels wide x 40 pixels high
  • Corporate Logo: 96 pixels wide x 32 pixels high
  • File format: jpg, gif or png
  • Resolution 72 dpi RGB

Delivery

Upload materials to: advertising.srds.com
Materials post within 5 business days of receipt.

Additional Ad Specifications

Have you submitted all your premium data?

Premium data elements help SRDS users understand and interact with your brand. If you are a current advertiser and haven't yet submitted or would like to update some data (like your Featured Marketing Opportunities), use these forms.


Display ad questions?


Image/logo questions?


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