10 little-known facts about media planning

Jay Friedman, COO of the Goodway Group, recently shared some lesser-known tips to the world of media planners on imediaconnection.com.

The post offers some practical suggestions to avoid common mistakes in media planning and reinforces some ideas that should come as common sense, but are too often forgotten. Friedman’s nearly 20 years of experience in media and advertising show through his insights, which include everything from knowing how to analyze your data to being able to let go of information that isn’t relevant to your strategy.  

Read the full article here

What are your media planning secrets? What do you wish your colleagues and media counterparts knew about media planning?

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