Agency buzzwords

Ever wonder what's behind the buzzwords that your ad agency used during the last pitch meeting?

Sean X Cummings at iMediaConnection has shone the spotlight on 11 agency buzzwords you should know for 2012 and what they mean for you:

  • Engagement
  • Social media
  • Long-tail
  • Coolhunting
  • Brand extension
  • Attribution
  • Viral marketing
  • SoLoMo
  • Optimization
  • Crowdsourcing
  • Behavioral targeting

How many of these have you heard recently?

Any buzzwords you've heard lately that Cummings may have missed?



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