Ever wonder what's behind the buzzwords that your ad agency used during the last pitch meeting?
Sean X Cummings at iMediaConnection has shone the spotlight on 11 agency buzzwords you should know for 2012 and what they mean for you:
- Social media
- Brand extension
- Viral marketing
- Behavioral targeting
How many of these have you heard recently?
Any buzzwords you've heard lately that Cummings may have missed?