Almost half of doctors have participated in e-detailing at least once

Almost half of the physicians surveyed in the Sources & Interactions Study, September 2013 – Medical/Surgical Edition say that have participated in at least one pharmaceutical manufacturer e-detail presentation in the past.

About 9% say that their most recent e-detail participation occurred within the last month, 11% participated 1-3 months ago, 6% participated 4-6 months ago and 22% participated more than 6 months ago. Physicians said that they spend an average of 10 minutes during an e-detail presentation, with 30% averaging between 5-9 minutes per presentation.

Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Medical/Surgical edition, conducted every six months, reports on the media preferences and habits of more than 3,000 physicians across 22 specialties; annual studies provide similar perspective on Pharmacy, NP/PA, Eyecare, Dental, Radiology, Managed Care, and Hospital C-Suite audiences. Sources & Interactions was designed to help marketers and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight about where their offerings fit into physicians’ (and other healthcare professionals’) information inventory.

To find out more about the study and specialty-specific data, let us know.




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