App Types Recommended Most Often to Patients
Kantar Media’s Mobile Device Usage Study shows us that 74% of physicians have recommended a healthcare-related app to patients. While this information does vary by specialty, the overall app types recommended most often to patients are as follows (% of those who recommended apps):
- Diet/nutrition/weight loss (54%)
- Exercise (52%)
- Disease education (45%)
The study collected responses from 1,802 doctors in 15 key specialties via online survey in September 2015. Kantar Media’s Mobile Device Usage study profiles physicians’ professional activities and behaviors related to smartphones, tablets, and mobile apps, including usage data on 83 specific medical content/journal apps.
The Mobile Device Usage Study, released in October 2015, surveyed 1,802 doctors in 15 key specialties. This report contains data on the combined group of Primary Care physicians, Hospitalists, Key Opinion Leaders, and Total Sample data (broken out by age, gender, type of practice, number of patients seen, and number of prescriptions written).