Are American Adults Taking Control of their Health?

Consumer Healthcare Stats
Source: Kantar Media’s 2016 MARS Consumer Health Study

American adults have many hurdles to overcome when it comes to their health – stress, maintaining a healthy weight, staying active and the list goes on. However, many are taking action to stay on top of their health and are taking preventative measures to stay well.

What are Americans doing to stay healthy?

Kantar Media’s 2016 MARS Consumer Health Study shows that regular medical check-ups and visits to the doctor are just a few ways that American adults are taking control of their health and wellness:

  • 79% had a medical test in the last year
  • 64% had a physical exam with the last year and feel that regular medical check-ups are extremely or mostly important
  • 83% of parents with children under the age of 18 took their child to see a medical professional with the last year

According to the Centers for Disease Control and Prevention (CDC), 75% of healthcare spending is for preventable, chronic diseases such as obesity. Specific lifestyle changes could save Americas billions annually on healthcare expenditures.

Do Americans feel in control of their health

The 2016 MARS Consumer Health Study shows that more than half of U.S. adults feel completely or mostly in control of their health. In addition, their attitudes regarding their own personal health are mainly optimistic:

  • 70% are currently managing their diet/nutrition program (e.g., to maintain weight, to achieve good health, etc.)
  • 60% have an optimistic outlook regarding their future health
  • 50% participate in preventative healthcare
  • 52% say they always try to eat healthy foods and maintain a balanced diet

The 2016 MARS Consumer Health Study is the only dedicated, syndicated research in the healthcare industry that ties ailments, pharma brands, attitudes about healthcare and many other data points to consumers’ media consumption habits.



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