Beyond email: how are doctors using desktop and laptop computers?
According to the Sources & Interactions Study, March 2015: Medical/Surgical Edition, the top two tasks that doctors perform on their desktop and laptop computers are stillaccessing the Internet and email. In addition, we found that over 84% of doctors use computers to perform the three next most-common tasks: research general medical issues or specific clinical situations, complete CME credits, and—perhaps unsurprisingly in today’s post-ACA world—access and maintain medical records.
Further, 75% of surveyed physicians use their computers to read articles from medical journals and 73% use their computers to read abstracts.
The Sources & Interactions™ Study is a detailed examination of doctors’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, convention and more. The study is conducted every six months and targets more than 3,000 physicians annually across 22 specialties, exploring their media preferences and habits. Sources & Interactions helps marketers and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight about where their offerings fit into physicians (and other healthcare professionals’) information inventory.