Celebrating World Radio Day
In the spirit of World Radio Day, held on 13 February every year, we celebrate the medium of radio. As the UN so eloquently state, radio is recognised “as a powerful communication tool”. It plays an important role in both developing and fully developed countries. It reaches remote communities and new audiences. It provides vital news, great entertainment and a platform for debate.
Changes to the way that radio is consumed have delivered new challenges for the measurement industry. Technology advancements have made more channels and delivery methods available than ever before! Audiences can now listen over the air, online, on digital audio broadband (DAB) or analogue, enabling broadcasters and advertisers to reach wider audiences than ever before. We’re proud to have been measuring radio audiences for over 60 years. In recent times we’ve innovated in the deployment of portable metering to measure this important medium. It allows us to take metered measurement out of the home and into the wider world, including cars, bars, supermarkets and the workplace where radio is consumed.
In collaboration with our clients and local licensing partners we conduct radio audience measurement services in over 20 markets worldwide, from Brazil to Iceland, India to Russia and South Africa to Norway.
As we celebrate World Radio Day this month we’re proud of our ability to help broadcasters, advertisers and agencies understand their radio audiences around the world, and the changing trends within this important industry.
For more information about our radio measurement services, please click here.