December 2015 Medical/Surgical Non-Journal Media Study

Non-Journal Media Study

Kantar Media’s December 2015 Medical/Surgical Non-Journal Media study measures what types of pharmaceutical promotional vehicles physicians use and how they use them. The study provides an accurate estimate of how often your ad will be seen. You can better understand audience size and exposure potential for a wide range of non-journal media and access responses from over 6,200 physicians across 23 different specialties.

What qualifies as non-journal media?

  • Audio Programming available via Internet, Satellite Radio, and Mobile Software
  • Cooperative Mail Programs issued via Direct Mail or Email
  • Drug/Medical References available via Printed Hard Copy, Online Service, or Mobile Software
  • Email Newsletters
  • Hospital Billboards
  • Prescription Pads

Our study measures usage on all of the following media properties:

  • Epocrates
  • Little Blue Book
  • M.D./alert
  • MDLinx
  • Medi-Scripts
  • MedPage Today
  • Medscape
  • ModernMedicine
  • MPR Monthly Prescribing Reference
  • National Rx Security
  • PDR
  • Physician's Weekly
  • ReachMD
  • Skyscape/Omnio
  • Thomson Clinical Xpert
  • Triple i Rx Pads

How is data collected? 

The data in this report are comprised of two six month data collection periods. The most recent six month cycle of Medical/Surgical Non-Journal Media data were gathered via online questionnaires between August and November 2015. A portion of the sample received an original invitation in mid-late August and a reminder one week later, while other portions of the sample received original invitations throughout September and October (with reminders one week later).

For more information on how to get full access to the study, contact us



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