Eyecare readership study

Kantar Media’s 2013 Eyecare Readership study is designed to provide an unbiased evaluation of publication readership and to furnish data that will assist publishers, editors, advertising and marketing personnel with the task of evaluating eyecare publications.

What insights are available?

Professional publication readership data.

  • See how frequently and thoroughly eyecare professionals  read professional publications
  • Find out the probability of ad page exposure in a particular publication
  • Evaluate publication performance using the most trusted, stable, projectable data available in the healthcare market

How is data collected?

Eyecare Readership data were gathered via mail questionnaires between March 2013 and June 2013 as well as an online survey in June 2013. A portion of the sample received an original mailing in March and a follow-up in April, while the other portion of the sample received an email invitation to an online survey in June.

For more information on how to get full access to the study, contact us.



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