FDA Warning Leads to Increased Legal Ad Spend

In early March CNN reported on a new “Black Box” warning being added by the FDA to Bayer AG’s “Essure” contraceptive device. Kantar Media's Campaign Media Analysis Group (CMAG) noticed that trial lawyers were indeed quick to pounce. Mass tort advertising targeting Essure from January-March 2016 totaled $77K. The figure post-CNN report? It increased drastically to $674K. They must watch the same news we all do.

Interested in learning more? You can get insights just like this from our CMAG law firm ad monitoring service. CMAG delivers real-time, accurate information on where TV ads are airing, what they say, how much is being spent, and the actual creative for viewing. Our experts provide clients with actionable insights to inform critical decision making. Contact us today to discover how we can help you!



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