Free white paper: the impact of electronic cigarettes on the smoking cessation industry
Almost 6 million adults use e-cigarettes despite the uncertainties around regulation and health consequences, according to Kantar Media’s MARS Consumer Health Study. E-cigs are quickly becoming a top competitor for both OTC and prescription smoking cessation products.
This free guide gives you:
- A profile of the average e-cigarette user and how this person differs from all adults, including demographic and psychographic distinctions.
- An overview of the current tobacco/nicotine usage landscape in the U.S.
- Insights into how e-cigarettes are being used as a smoking cessation product.
Download the guide now!
For more information, contact Michele Deutschman at 212.991.6008 or firstname.lastname@example.org.