Geico's 'unskippable' ad

Here at Kantar Media, we like to take time to recognize innovative ads. Given that Cannes Lions just wrapped up, we thought it would be nice to share one of the Grand Prix winners in film advertising at the festival.

The following is a pre-roll ad for Geico done by the Martin Agency. You'll notice that the ad breaks convention and takes a risk by basically challenging viewers not to watch. The brand message is delivered within the first 5 seconds and then the logo remains in the center of the screen while the scene freezes. Watch it for yourself to see how this ad reinvents the pre-roll spot.  

YoutubeId-pvcj9xptNOQ

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[Editor's note: At the time of publishing, Geico is a current SRDS.com client; however, no compensation was received for this post.]



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