Generational Series Part 1: How are Allergy Sufferers Seeking Treatment?

Generation differences are an important consideration when it comes to reaching various patient groups with the healthcare information and messaging that matters most to them. Different age segments of the U.S. population may have distinct perspectives on healthcare, treatment and media. In this three-part blog series, we will share some key insights on allergy sufferers and how to reach them.

According to Kantar Media’s 2016 MARS Consumer Health Study, over 74 million U.S. adults have experienced allergies in the past year. They are a diverse group of individuals:

Kantar Media’s 2016 MARS Consumer Health Study is a trusted information source for reaching different patient groups and uncovering deep consumer insights. It provides stable and reliable media and healthcare data that is projectable to the U.S. population to better meet the needs of agencies, marketers, healthcare facilities, insurers and media companies. The study contains detailed information among U.S. adults including online and offline media usage for 100+ consumer magazines, newspapers and health-related publications as well as TV, radio, and internet usage.

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