How are U.S. Adults with Professionally Diagnosed Conditions Purchasing Rx Medications?

The 2016 MARS Consumer Health Study captures detailed information on healthy and unhealthy consumers by key characteristics including demographics, ailments and treatments. According to the study, 84% of U.S. adults that have been doctor-diagnosed with a health condition are treating with a prescription drug. This group is purchasing medications several times within a year as well. 1 in 3 doctor-diagnosed adults indicate they have purchased a prescription 10 or more times in the last 12 months.

How and where are Diagnosed Rx purchasers paying for medications?

The majority of Americans doctor-diagnosed with a health condition and treating with an Rx in the last year have an insurance plan that covers their prescription drugs (56%) and 15% are paying with a Medicare prescription drug plan (Part D). Another 9% pay for prescription drugs themselves due to the fact that they either have no medication coverage or a high deductible. Prescription Rx users are also largely purchasing their medication at drug store chains:

  • 48% are purchasing Rx drugs at drug store chains like Walgreens and CVS
  • 1 in 4 at mass merchandisers
  • 18% at supermarkets or grocery stores
  • 18% mail order through their insurance

The 2016 MARS Consumer Health Study is the only dedicated, syndicated research in the healthcare industry that ties ailments, pharma brands, attitudes about healthcare and many other data points to consumers’ media consumption habits.

Great news – 2016 data is now available!

Click here to learn more

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