How to find and evaluate digital media - websites [SRDS.com webinar + user questions]

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On April 29, I had the pleasure of moderating another idea-packed half-hour web session with our trainer, Tina Stevens, on how to find and evaluate websites using the SRDS.com media planning platform. Participants learned:
  • The differences between "short tail" and "long tail" sites
  • How to find sites that match your objectives and creative requirements
  • Criteria you can use to differentiate sites in SRDS.com
  • And more!

View the webinar on demand in the video above or click here find out more about the session and the resources Tina presented.

Here are answers to some of the questions we received over the course of the session, in addition to some others that we commonly receive about the Digital: Websites database.

Q: Do you have all U.S. web sites listed?

A: No, we only list U.S. websites that accept advertising. That way, you don’t have to try to figure out if a site you’re considering accepts ads. We’ve already done the digging for you, and have taken care of that major first step. That’s something you can’t do with a Google search. 

Q: How current is the ad size and format data?

A: Using our proprietary technology, we report the ad sizes and formats that were served on that website within the most recent three months. 

Q: How often is the data in the Digital Websites database updated?

A: The SRDS data team proactively contacts online publishers listed in SRDS.com via telephone, mail and email multiple times throughout the year requesting up-to-date information. These listing owners can also send in updated data about their properties at any time, at no charge. Just this year, we’ve made thousands of updates to websites listed in SRDS.com.  

Q: How current is the ad size and format data?

A: Using our proprietary technology, we report the ad sizes and formats that were served on that website within the most recent three months. 

Have any other questions not answered here or in the recording? Let us know in the comments or by contacting the SRDS Service Center.




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