It’s the Slow Burn for the Takata Recall

Dallas, TX-based law firm Baron & Budd released a new sixty second spot this week on VH1- focusing on the Takata airbag recall. The firm, which bills itself as the first group to file a Takata lawsuit claims: “You may be entitled to compensation even if you have not had an accident or been injured…” and directs viewers to their micro-site: “MyAirbagRecall.com."

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In May 2013, several automakers issued their first recalls of cars containing Takata airbags. On November 18, 2014 the National Highway Traffic Safety Administration [NHTSA] ordered Takata to issue a nationwide recall. Unlike the GM and VW recalls, legal creatives soliciting claimants did not proliferate immediately. However, the first Takata spot captured by Kantar Media/CMAG aired on October 28, 2014 - actually predating the NHTSA’s action.

While the intensity of Takata-related legal advertising has never reached the fever pitch of the mass tort actions versus the aforementioned car companies, this low rumble of activity has been on the airwaves consistently for nearly two years at this point. This would seem to suggest that trial lawyers are in this for the long haul and that Takata will not see this issue disappear anytime soon. Looking at the trend for the first half of the month, going back to this past spring, “consistency” is the byword that comes to mind in this legal advertising sector:

Interested in learning more? You can get insights just like this from Kantar Media's CMAG law firm ad monitoring service. CMAG delivers real-time, accurate information on where TV ads are airing, what they say, how much is being spent, and the actual creative for viewing. Our experts provide clients with actionable insights to inform critical decision making. Contact us today to discover how we can help you! 



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