Local media buying amid political chaos with Ken Goldstein
Ken Goldstein, President of Kantar Media CMAG (Campaign Media Analysis Group), wowed the crowd at the inaugural SRDS Media Mixology event at SD26 in New York with insights into
- Which markets will be burning hot with political ads this year
- What media types and tv shows will get more political ads this year
- How 2012 is different than any other election year (3 letters: PAC)
Did you miss last night's Media Mixology event? Follow the fun from Twitter with the #MediaMix hashtag.
One of the nation's foremost authorities on political advertising, Ken was a political science professor at the University of Wisconsin, Madison and the founding director of the University of Wisconsin's Advertising Project and News Lab. He has authored or co-authored more than 30 books, articles and book chapters on political advertising, voter turnout, and presidential elections and news coverage. In addition to his oversight of CMAG, Ken continues to serve as a consultant for the ABC News Elections Unit. He also regularly provides national news outlets with election and advertising insights, having appeared on ABC World News, CBS Evening News, NBC Nightly News, CNN, FOX, MSNBC and CNBC, as well as in The New York Times, The Wall Street Journal, and The Washington Post.
Thanks for such a great presentation!