MARS Consumer Health Study: actions taken after seeing a medical professional

It's no mystery that doctors are a major influence in consumer actions, but is your media strategy accounting for what patients do after visiting their physicians? The 2015 MARS Consumer Health Study has specific information about what actions consumers take after seeing medical professionals that can help you better reach your target audience.For example, 61% of adults filled a prescription after seeing a medical professional.

Actions Taken

The 2015 MARS Consumer Health Study is the only dedicated, syndicated research in the healthcare industry that ties ailments, pharma brands, attitudes about healthcare and many other data points to consumers’ media consumption habits.

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