Maximizing limited digital advertising budgets

We love helping agencies and marketers of all sizes improve their marketing and media strategies, no matter what their budgets. Earlier this month,  Lori Goldberg , CEO of Silverlight Digital , wrote up  six ways to maximize limited ad budgets for iMedia Connection  and included some great advice for those of us with an annual digital budget smaller than a few million dollars.

Be sure to click through to read the full article, but here are the basics:

  • Use short-term Facebook ads
  • Utilize trading desks
  • Build community on social media
  • Barter and trade your marketing content
  • Target regional markets in AdWords
  • Turn good customer reviews into ad optimization

Read the full article at iMedia Connection here.

Of course, we also recommend exploring digital ad opportunities (including over 7,000 pieces of programmatic inventory available in both automated guaranteed and private marketplaces, from over 1,000 sites/publishers) using the digital database. If you don't already have access, let us know and we'll be happy to show you around the service!

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