Mixing it up at NYC Media Mixology event in February 2012
Thanks to everyone who made this week’s
event such a success. More than 100
media planning and buying professionals
came out on Fat Tuesday to socialize with representatives from our
media company sponsors
. They shared ideas, snacked and sipped cocktails in
a cool NY lounge
Our purpose for these after-work gatherings is to bring together the entire SRDScommunity – the buyers and sellers of advertising – in a relaxed yet chic setting. It’s another way for you to mix fun and networking with media insights and information. At each event, we invite a few thought leaders to share their insights on an important topic.
This week, Mary Pocsik of G2 and Kevin Moeller of Media Behavior Institute, with industry reporter Ki Mae Huessner of GigaOm moderating, shared how they make decisions about integrating new media into client media plans, what media they have found effective and how they measure success. Mary and Kevin also presented to a Chicago Mixology crowd last fall, and your Chicago colleagues found different takeaways to use with clients.
It was a fun evening, with small conversations dominating. In fact it had such a great flow that a fair number of the group stayed to socialize an extra hour.
We’re getting all the photos ready, and will put up audio from the Chicago event, Mary and Kevin’s presentations and links to a few of Ki Mae’s articles. We’ll keep you posted.
Thanks to our sponsors who make these events possible:
Interested in Kantar Media SRDS hosting a Media Mixology event in your city? Let us know – we’re looking for places we can assemble a good group from both sides of the buy.