Mobile device usage: October 2015 medical/surgical edition

Doctor Mobile

Kantar Media’s Mobile Device Usage study profiles physicians’ professional activities and behaviors related to smartphones, tablets, and mobile apps, including usage data on 83 specific medical content/journal apps. This new study, released in October 2015, surveyed 1,802 doctors in 15 key specialties.

This report contains data on the combined group of Primary Care physicians, Hospitalists, Key Opinion Leaders, and Total Sample data (broken out by age, gender, type of practice, number of patients seen, and number of prescriptions written).

What insights are available?

  • Activities conducted on smartphones and tablets
  • Number and types of apps installed on mobile devices
  • Importance and frequency of types of apps used for professional purposes
  • Reasons for uninstalling professional apps
  • Credibility of apps from various sources
  • Usage of specific professional apps within the past 6 months
  • Seven qualitative statements about each specific professional app
  • Grand mean of qualitative statement ratings
  • Digital and technology attitudes and opinions

How is data collected?

The data in this report were gathered via online survey in September 2015. Kantar Media drafted an email invitation in which recipients were asked to participate in a brief, Internet-based survey. A monetary incentive was promised to be sent upon completion.

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