Multimedia habits of uninsured adults

Nearly nine out of ten US adults claim to have health insurance and that number continues to grow. But what about those who are still uninsured? According to the 2015 MARS Consumer Health Study, the biggest reason for not having coverage is financial: 48% say that health insurance costs too much.  Among other reasons, 18% are currently uninsured because they don’t qualify for the Affordable Care Act (ACA, “Obamacare”), 11% believe they are healthy and don’t need insurance, and 6% say they can afford to cover healthcare costs out of pocket. Despite the many reasons for being uninsured, 40% of adults without insurance plan to sign up for health insurance in the next 12 months.

Here are three facts about the multimedia habits of uninsured adults and how they differ from the average adult:
  • Like most young US adults, the uninsured tend to be heavy internet users - more than half spend 5+ hours online each day - and are more likely to trust medical information shared by others on social media.
  • They are comfortable with technology: Nearly 1 in 3 listen to radio online or through an app (e.g., Pandora, Spotify) and are more likely to watch television programming on a mobile device.
  • 28% of uninsured adults are Spanish/Hispanic/Latino, which corresponds with a greater likelihood of listening to Spanish Language/Latin radio programming (147%) and watching Spanish Language television (239%).

For more information about accessing full study results, contact us here.

The 2015 MARS Consumer Health Study is the only dedicated, syndicated research in the healthcare industry that ties ailments, pharma brands, attitudes about healthcare and many other data points to consumers’ media consumption habits.




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