Multitasking in 2015 MARS Consumer Health Study

Did you know that you might not be getting the most out of your TV advertising? In these times advertisers are competing with many distractions, but the 2015 MARS Consumer Health Study brings you insights on how consumers view TV ads. Results show that half of adults engage in multitasking while watching TV. It's important to keep an eye on this trend and realize just how much attention you are capturing, because it may not be as much as you think. 

multitasking attention Kantar Media

The 2015 MARS Consumer Health Study is the only dedicated, syndicated research in the healthcare industry that ties ailments, pharma brands, attitudes about healthcare and many other data points to consumers’ media consumption habits.

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