Path to Purchase Expo 2016
Kantar Media's Dan Kitrell, VP, Account Solutions, will be speaking at the Path to Purchase Expo on Thursday, September 22, 2016 at 3:00pm.
Dan will be discussing how emerging media are being integrated into an effective marketing mix, the importance of allocating share of budget to increase share of voice during key weeks, and how retailers and manufacturers can work together to improve the effectiveness and efficiency of their combined advertising and promotion investments.
Learn more about Dan Kitrell's session
Learn more about the Path to Purchase Expo