Popular online health activities in the 2015 MARS consumer health study
Of the 81 million people who used the Internet for health-related activities in the last 30 days, the majority are using the Web to find information about conditions and treatments. The chart above shows their most common actions related to digital health research, according to the 2015 MARS Consumer Health Study.
We found that men are 18% more likely to purchase and 20% more likely to compare prices of medications or other health products or services.
For more information about accessing full study results, contact us here.
The 2015 MARS Consumer Health Study is the only dedicated, syndicated research in the healthcare industry that ties ailments, pharma brands, attitudes about healthcare and many other data points to consumers’ media consumption habits.