Same inventory via multiple buying methods? [webinar question]
In our webinar last month on
programmatic media buying
, we received a really good question from an attendee, which we will cover in today's blog post.
Is the same ad inventory available through a variety of buying methods?
There is no "one-size fits all" answer to this question because it's compeltely dependent on that specific publisher. From our experience, we definitely see publishers making their inventory available via a variety of means. For example, some publishers will have their own private marketplace for exclusive one-on-deals for impressions, while maintaining an ad sales team, while also providing remnant inventory to networks and exchanges. It may or may not be the same exact inventory on the site.
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